I actually found Franco Gonzalez (one of the founders of theTRAFFICplan) before finding out about theTRAFFICplan. I was impressed with his approach and quality of giving and sharing real world, brass knuckles information that does what it’s supposed to…namely GET RESULTS. Franco is wise in remembering his sources and teachers when Franco told me,
“If it wasn’t for Mike Dillard’s training and concepts, I would not have understood internet marketing (in our home business niche) like I do today and Mike has been an incredible influence in my own business.”
The real world, “does it work?” litmus test for Mike Dillard is really just as impressive. Mike has attracted over 100,000 targeted people to his newsletter and his BetterNetworker Community is vibrant and active. People are sharing there every day… all day. How many forums have you seen by big-name “gurus” who barely have anyone sharing, and if someone does, its basically just to spam others? Dillard’s community is there to give back — to reciprocate what they’ve received from his training. As Franco continues,
“Mike puts out quality training product. And his products flat out convert! It’s easy to put a review email together, send it to my list and generate sales from putting them into Mike’s product pipeline and newsletter.”
“So if Dillard’s program is so good, why am I talking to others and sharing theTRAFFICplan with them,” you ask? If it’s basically the same, why spend the money for both?
Good question. Here’s my answer. It’s more of a reinforcement rather than a competition. Imagine holding your hand out in front of you with your fingers spread. Now lay your other hand on top and fill-in-the-gaps with your other fingers… get the idea? It not only fills in the gaps, it reinforces it. Both the model and approach of theTRAFFICplan fits’ over whatever current program you’re working or learning from.
However with that said, there are some differences in the models and approaches and overall functionality of Magnetic Sponsoring by Mike Dillard compared to theTRAFFICplan.
According to Franco,
“We allow people to link our lead capture page to their own autoresponders so they are building THEIR OWN list. Mike does not allow that. Granted, that way he takes full control of the sales process and generates sales for his affiliates.”
Second, there is a differences in the”sales process and generates sales for his affiliates. We also retain communication with our affiliates and lead the sales process, however we thought it fundamentally critical to allow people to build their own lists, as that is the most valuable asset you can build online.”
I mentioned to the man I talked to who really spurred this article for me, that I felt it’s important to build you as a brand and a business… not just your program. It’s a totally different mindset. Less of “what’s the next big thing” to “I AM what drives the thing. I help decide if it’s the next big thing or not.” It’s based on efforts..not timing.
I like what Perry Marshall said in “What to Do, and What NOT to Do, in Email Marketing“. He gives a great example of what I’m shooting toward.
Last week a guy asked me, “OK, Perry, so what should I try to do with my business, anyway? Promote a bunch of affiliate programs? Develop my own product? Or what?”
My answer: “What you want to be when you grow up is a guy with a big, responsive email list, people who bond with you on a specific topic. Or even multiple topics. But what you want is a bunch of people who read everything you send them, and buy something when you ask them to buy.”
And honestly that’s the best advice I could possibly give anyone. Nothing equals having an asset like that. While I was gone, the autoresponders continued to do their job. Sales continued to come in. My able assistant Jeremy handled the calls and all of that. When I came home, the balance in the business account was bigger than when I left and there were checks to cash in my mail pile. Why? Because I’ve cultivated a list and built a relationship with thousands of people.
from “What to Do, and What NOT to Do, in Email Marketing” ©2005 Perry S. Marshall & Associates
That last point dovetails nicely into the next point, which is The Viral List Building System. Franco continues,
“The Viral List Building System in theTRAFFICplan is designed to invite people to free training and as they do that it builds our affiliate’s lists AND places people in positions under the inviter so that any sale that is made going forward generates a commission to the inviter, EVEN IF that inviter is a free member.”
Now if we compare that with Dillards Magnetic Sponsoring, you’d have to buy the Magnetic Sponsoring book to qualify to earn any commission from your invitations or promotions to others. One build a list for someone else, the approach taken by theTRAFFICplan is building you and YOUR list first.
Let’s talk about training. Last year I joined a training program by a very well known Web 2.0/ Social Web “guru.” For my $200 per month I got access to his site with reports on it and audio and video training. Sounds good..but it was TERRIBLE. How could it be terrible you ask? In was lonely. Let me relate a story for you.
Have you ever gone into a huge big box store and needed info and wanted a product but couldn’t find anyone to help you? Did you feel lonely? Well that’s exactly what I experienced. It doesn’t do any good unless there is some type of REAL interaction. Who do you talk to and WHEN can you talk to them when you have a question? In my opinion live training is key.
So I asked Franco about live training, and he said,
“we conduct live training without cost to our basic members and teach them fundamental internet and direct response marketing tactics so they can improve their abilities to promote their own primary program as well as theTRAFFICplan.”
Not only that but there is also the iLobby - this is a Communication feature that allows you to use theTRAFFICplan system and tools to TEAM BUILD and build relationships with your growing team. Far as I know, Dillard’s Magenetic Sponsoring has no feature like this, instead it’s more of a straight affiliate product that you choose to drive traffic to….and build his list…remember? And on top of that theTRAFFICplan has the TRAFFIC Rotator - Premier members get positions in the rotator that receives our own traffic. Mike does not send anyone any traffic.
Next Franco goes on to state,
“Our free and paid members get access to the iVAULT which is a space dedicated to promoting THEIR primary programs of choice. The Magnetic Sponsoring system does not have any feature like that.
You basically are using Mike Dillard’s products as a funded proposal in your follow up email marketing and it’s like a JV relationship… Mike sells his stuff to the traffic you send him and sends you a check… You send in traffic to Mike… but it does not directly help or assist in promoting or closing sales in your primary program…”
Franco closes our conversation with these thoughts,
“Mike Dillard’s products and promotions convert like nobody’s business. Based on his NAME alone, his promotions sell and will always be a GREAT JV partner for ANYONE that needs to convert affiliate sales… We just took from his concept, and built theTRAFFICplan with some additional tools, and functionality that we saw lacking in Mike’s and other systems out there. We wanted to combine the elements of TRAINING, List Building, and built in Affiliate Marketing into ONE SYSTEM that promotes the free training and list building aspects on the front end and helps monetize the community by offering our own line of educational products built into the system.”
Bob Dececco wraps up this article with his insights,
“In my humble opinion, the focus shouldn’t be so much on what the differences are today, as much as what the vision holds for the future. I personally believe we are on the forefront of a fundamental change in how business will be conducted in the next 3 -5 years; Social Media Marketing and Social Commerce (e.g., Social Profit Streams) will be a much more common and accepted practice for EVERY business; whether its the home based business entrepreneur, or the small local enterprise (e.g., local doctor/dentist practices), or Fortune 1000 companies.
Bottom line is this, what we are doing for folks today is to begin to prepare them with the basics necessary to create a solid foundation which will begin to position themselves as leaders and be prepared to take advantage of future opportunities ahead of us. All while benefiting financially today.
At the end of the day, we may be competing in the same space today, but if my vision holds true, this will likely morph into something much more mainstream than just helping Network Marketers grow there Network Marketing businesses (that’s where the real ‘blue ocean’ of opportunity lies…)”
G. Wayne Clayton is the founder and Chief Visionary Officer of Integerol LLC along with SocialMarketingExpert.org. He’s a former newspaper publisher and investigative journalist. He has been seen seen and heard on CNN, Fox News Talk radio, quoted in The Toronto Star and is a Guest Blogger on FastCompany.com.