You’ll hear more and more about the “Blue Ocean Strategy” in the upcoming
months. Yesterday while in a Barnes and Nobles I noticed the book is in the New Releases section… interesting since the book was published in 2005.

Soon it’ll be talked about all over, not just here in the SocialProfit Streams.com and theTRAFFICplan.com launch. If you’d like more info on SocialProfitStreams.com and how it could successfully benefit your wallet…click here.

So WHY is this strategy SO vital? Well, lets look at a couple of opinions.

First: Recently I came across an article in AdAge by Brian Sheehan, who is an Associate Professor at Syracuse University’s S.I. Newhouse School of Public Communications. In his article, he admits that during this “tough economic downturn,” the “Blue Ocean Strategy has never been more relevant.” Another alternative benefit Sheehan also suggests that come out of using the core tenets of Blue Ocean Strategy?  The ability to carve out a stronger competitive position.

Sheehan says,

“The entire global economy today requires Blue Ocean Strategy. It requires going into a whole new space — a whole new space in your mind, in your corporate strategy, in your corporate tactics — to do well, to prosper.

The old rules are changing.  They’re dissolving, they’re not working. We are really falling into a disastrous global recession… This requires a new mindset. It requires taking the old stuff … that got us through the 90’s and generated a lot of wealth a lot of prosperity, and we’re going to have to dump that.  As we deal with and come out of this recession, we are going to need in both civic culture and business culture a new framework. We are going to have to design new rules, new structures, new relationships, new values to deal with a different world.  We have to assume the world is going to be very very different”

The rest of this article can be found at http://adage.com/cmostrategy/article?article_id=135680

“the “Blue Ocean Strategy” has embedded within it the makings of a great “Red Ocean Strategy.” The book offers a particularly powerful tool for coming to grips with value innovation in a down market: the Eliminate-Reduce-Raise-Create Grid. The grid is a matrix that guides companies to list the things they need to eliminate, reduce, raise and create….

In a tough economy, protection of the core, shedding of extraneous strategies and refocusing of available resources make you a more formidable competitor in the long run. Overall, what an organization decides to stop doing, or do less of, is just as important as what it needs to start doing.

Today, our economic ocean is getting redder a lot faster than it can get bluer. Funnily enough, Blue Ocean Strategy has never been more relevant.”