If you look to the sidebar to your right, you’ll see we’ve added three videos that we like, and know will give you a better grasp of what type of principles SocialProfitStreams and TheTRAFFICPlan are based on.

The first and second video are on Blue Ocean Strategy. It will give you a better point of reference so as we start to write more about the Blue Ocean Summary and what it means to your business, then you’ll have a better reference for comparing and learning.

The third video is from way back in 1987 by A.L. Williams. The man, Art Williams, build A.L. Williams and established a market niche by mass-marketing the concept of “Buy Term and Invest the Difference.” With “BTID”, the company advised its mostly middle-income client base to purchase sufficient protection with term life insurance and systematically save and invest in separate investment vehicles, such as mutual funds Individual Retirement Accounts (IRA).

The video is truly inspirational and entitled, “Do It.”